AboutHI, I’M SAM.
I’m Sammy, the content and marketing creative behind SKM SOCIAL, based in West Kelowna, BC.
I’ve worn all types of marketing hats since 2016, specializing in social media and digital marketing, creative + brand marketing, sales + events, and what am I talking about —I still wear all the hats.
From national brands to start-ups, I’m good at taking a loose idea, figuring out what it needs to do, and finding a creative way to make it happen. Sometimes that’s a social media video. Sometimes it’s shaping a campaign or giving an idea a clearer direction.
I work with people who have something to share and need help turning it into content. That might mean an everyday content collection, a custom creative Reel, UGC for a brand, or another marketing project.
Bring me the idea, the goal, or just the need for content.
SHORT-FORM VIDEO
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SOCIAL MEDIA HELP
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CONTENT CREATION
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SOCIAL MEDIA IDEAS
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SHORT-FORM VIDEO ☀ SOCIAL MEDIA HELP ☀ CONTENT CREATION ☀ SOCIAL MEDIA IDEAS ☀
My
background
I’VE BEEN CREATING STORIES FOR SOCIAL SINCE INSTAGRAM FIRST LAUNCHED THEM IN 2016
I’ve worked across corporate teams, startups, agencies and small businesses, with time living and working in Saskatchewan, Ontario, Alberta and BC.
My experience includes campaign planning, content shoots, ad creative, scripts, copywriting and video editing, alongside formal education in public relations and professional training in digital marketing and communications.
That background shapes how I approach every brief, from what to say and how to film it to how the finished content fits into the bigger picture.
KIND WORDS
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Sabrina, Owner, Kelowna Body Sculpting
“Working with Sam at SKM SOCIAL has been such an important part of elevating my brand. She has an incredible ability to take the vision in my head and turn it into something polished, cohesive and completely aligned with where I want my business to go.
She has helped me gain so much clarity around my messaging, branding and overall presence, while still making sure everything feels authentically me. Sam is creative, collaborative and truly understands how to bring a brand to life in a way that feels intentional and professional.
I’m so grateful for everything she has contributed to the evolution of my business and would highly recommend her to any business owner looking to elevate their brand.”
Why work with me?
Creating for social media is a buddy system. You bring your knowledge, personality, and whatever stage your idea is at. I bring a marketing perspective, creative problem-solving, and hands-on support to help you figure it out and bring it to life.
10+ years of marketing experience
I look at how content fits into the bigger picture: your goals, your audience, and how you work. My experience spans different teams and industries, with time living and working across Saskatchewan, Ontario, Alberta, and BC.
Ideas shaped around you
You don’t need to fit someone else’s formula. I get curious about what you do, what makes you different, and what you’re trying to communicate, then shape ideas around your personality, priorities, and resources.
A real person in your corner
Someone to bounce ideas off, work through the details with, and guide you when the camera comes out. You don’t need to arrive with a finished concept or know exactly what to do. We work through it together.
A creative way forward
A loose idea, a tricky brief, a limited budget, or a “can we somehow…?” is something to work with. I naturally connect ideas and look for practical ways to make them happen, adapting the creative to what you need and what’s possible.
SKM SOCIAL is based in West Kelowna, with on-location filming available throughout Kelowna and the Okanagan.
When I’m not filming or editing, I’m probably walking my dog, watching YouTube, trying a new recipe, making matcha, travelling, spending time with loved ones or finding some new activity to get into.
I’m naturally curious and a big researcher. I notice details, save ideas constantly, and usually have about twelve different ways we could film something once you tell me what we’re working with.
BASED IN WEST KELOWNA. FILMING ACROSS THE OKANAGAN.
Remote creative support across Canada.